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Vidi Culture Book

Vidi Culture Book - Vision

We Defined What Made Us, Us

When you promote yourself you typically want to talk about your services, show some cool mockups, drop a demo reel — standard protocol stuff. Our approach here was different. We wanted to express who we are as people, because in a creative agency, it’s all about your people. The result was an internal campaign that we dubbed ‘The Culture Book’. The book itself was a lot of things to us — a passion project. A confessional. A bludgeon to kill spiders. It won some awards.

The Thinking

Rather than just write a bunch of core values we got everyone on the team to contribute different concepts for sections in the book. From team interviews, to heartfelt letters and illustrations, each piece defined an aspect of Vidi’s culture.

What We Did

Concept

Art Direction

Editorial Design

Illustration

Writing

Photography

Video Production

Chapter One - Vision

Spread 6 of 120 - Chapter I: Vision

Chapter Two - Identity

Spread 23 of 120 - Chapter II: Identity

The Book of Wondrous Photo

Spread 29 of 120 - The Book of Wondrous

Spread 33 of 120 - The Vidi Logomark Evolution & Variations

Vidi Bebop - Cowboy Bebop inspired artwork

Spread 49 of 120 - Vidi Bebop

Vidi Meaning - Magnifying Glass

Spread 55 of 120 - Vidi means...

Chapter 3 - Identity

Spread 59 of 120 - Chapter III: Dexterity

Christian's Weapon of Choice

Spread 70 of 120 - Christian's Weapon of Choice

Creative Experiments at Downtown Arts Collective

Spread 72 of 120 - Creative Experiments at Downtown Arts Collective

Chapter Four - Inspiration

Spread 81 of 120 - Chapter IV: Inspiration

Vidi game characters - Brawl Stars

Spread 104 of 120 - Our gamified versions of ourselves. Inspired by Brawl Stars (Aaron's contribution)

Vidi game characters - Brawl Stars 2

Spread 105 of 120 - Our gamified versions of ourselves. Inspired by Brawl Stars (Aaron's contribution)

Aaron's Approval

Spread 110 of 120 - Aaron approves

See the View by Aaron Collage

Spread 116 of 120 - See the View by Aaron (Facilitated workshop by Jacob Z. Wan)

Create and Destroyed by J.D. Collage

Spread 117 of 120 - Create and Destroyed by J.D. (Facilitated workshop by Jacob Z. Wan)

Pull and Push by Christina Collage

Spread 118 of 120 - Pull and Push by Christina (Facilitated workshop by Jacob Z. Wan)

Play Music by Christian Collage

Spread 119 of 120 - Play Music by Christian (Facilitated workshop by Jacob Z. Wan)

Deeply Coffee Mornings photography

Spread 98 of 120 - Deeply Coffee Mornings

Stardust Video & Coffee

Spread 96 of 120 - Stardust Video & Coffee Interior Energy

Easy Luck / Whippoorwill Inspiration

Spread 94 of 120 - Easy luck / Whippoorwill Inspiration

Downtown Orlando during the Pandemic

Spread 60 of 120 - Pandemic Times in Downtown Orlando

'This is not a blog post' video frames

Spread 79 of 120 - 'This is not a blog post' Video - Frame by Frame

Spread 30 of 120 - J.D. described by others

Aaron described

Spread 27 of 120 - Aaron described by others

Christina described

Spread 25 of 120 - Christina described by others

Vidi Downtown Orlando Fragments Artwork

Spread 92 of 120 - Downtown Orlando Fragments

Team Photoshoot on Downtown Orlando Rooftops

Spread 19 of 120 - Team Photoshoot on Downtown Orlando Rooftops II

Christina described

Spread 25 of 120 - Christina described by others

Team Photoshoot on Downtown Orlando Rooftops

Spread 18 of 120 - Team Photoshoot on Downtown Orlando Rooftops I

Cloud Photo outside Vidi Studio

Spread 82 of 120 - Photo taken outside our studio after a day at work

Vidi Co-Founder Letter

Spread 90 of 120 - A letter from our co-founder

Vidi Downtown Orlando Fragments Artwork

Spread 92 of 120 - Downtown Orlando Fragments

Vidi Type Studies

Spread 43 of 120 - Vidi Type Studies

Vid Type Collage`

Spread 41 of 120 - Post Processing/Vidi Type Collage

Vidi 3D Type Study

Spread 75 of 120 - Vidi 3D Type Study

Spread 11 of 120 - Seeing Together

Veni Vidi Vici Artwork

Spread 38 of 120 - Veni, Vidi, Vici

View from the V - Vidi Logotype

Spread 17 of 120 - Views from the V

Vidi Future - Aaron

Spread 16 of 120 - Thinking of the Future by Aaron

Vidi Future - J.D.

Spread 15 of 120 - Thinking of the Future by J.D.

Spread 14 of 120 - Vidi Eyebars

Vidi Future - Christina

Spread 13 of 120 - Thinking of the Future by Christina

Spread 12 of 120 - Thinking of the Future by Christian

Vidi Tiny People

Spread 54 of 120 - Tiny people (Individual Portraits taken from 3 different years)

Vidi's everyday objects

Spread 39 of 120 - Our everyday objects & the Vidi mascot, Gin

Photo of Hurricane Irma's aftermath

Spread 8 of 120 - Photo outside from Hurricane Irma's aftermath

Vidi created during Hurricane Irma

Spread 7 of 120 - Vidi was created during Hurricane Irma

Vidi Art Direction 2019-2021

Spread 35 of 120 - Vidi Art Direction 2019-2021

Vidi Team Photoshoot - Orlando Rooftop sunsets

Spread 20 of 120 - Orlando Sunsets

Vidi Meaning - Magnifying Glass

Spread 55 of 120 - Vidi means...

The Result

The Culture Book project won 9 ADDY Awards — 1 National, 4 Gold, 2 Silver, and 2 Mosaic Awards. Below is the tl;dr version of the project.

Better Than Brand Guidelines

The book wasn’t just a promo campaign. It serves as the Vidi manual — the guidebook for how we onboard collaborators, train team members, and align everyone on where we want to go. The Culture Book established our unique approach to branding.

Vidi Culture Book - Discovery

An Art Exhibit of Sorts

The book itself was both a manifesto and a memoir. And while it did make for a beautiful coffee table book, we knew the artwork had to be shared with the world. So in a month-long campaign we shared select spreads that emphasized Vidi’s philosophies. We mailed them as postcards and promoted them on our IG.

Art Director's Note

"We explored the idea of introspection and retrospection; Diving deeper into the meaning of "I Saw." We wanted to make an artifact that acknowledged our four year existence together. It was a collaborative effort to find our brand identity as a collective while imbuing our individual spirit(s). One challenge was making every page flip feel like a fresh new experience – a unique window to our day to day happenings."

Vidi Culture Book Cover Edges

Vidi Culture Book Cover Jacket

Vidi Culture Book Page Thickness

Vidi Culture Book - Postcards grid holding one

Vidi Culture Book - Rooftop Spread

Vidi Culture Book - This is us spread

Vidi Culture Book - Everyday Objects spread

Vidi Culture Book - Tiny humans spread

Vidi Culture Book - Cowboy Bebop

Vidi Culture Book - Veni Vidi Vici spread

Vidi Culture Book - Vidi Type Experiments spread

Vidi Culture Book - Mover Culture languages

Vidi Culture Book - Deeply

Vidi Culture Book - Downtown collage spread

Vidi Culture Book - Magnifying glass ghost effect

Vidi Culture Book - Wax seal stamp

Vidi Culture Book - Wax seal stamp logomark

Vidi Culture Book - Vision

Vidi Culture Book - Vision 2

Vidi Culture Book - Postcard Zoom in

Vidi Culture Book - Postcards Grid

Vidi Culture Book - Magnifying Glass Paperweight on Christian

Vidi Culture Book - Postcards Stacked

Vidi Culture Book - Postcards Two Stacks

Vidi Culture Book - Page eyes

Vidi Culture Book - Floating postcards

Vidi Culture Book - Postcards Zoom 2

Vidi Culture Book - Magnifying Glass Paperweight - Movie Posters

Vidi Culture Book - Postcards in hand

Vidi Culture Book - Postcards overview

What do you see?
Let's find out together.

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