THE NEED
Create a down-to-earth real estate brand that didn’t come off as overly casual. It was a balancing act of friendliness and credibility. And in the crowded market of Winter Park Realtors, we needed something that felt fresh.
The Neighborhood
Matchmaker
If there’s one person who knows Winter Park, it’s Stacy. She told us just about everything there is to know about the city. So we built her a brand and messaging strategy that personified that specialty. And because she didn’t mind us asking a million questions, we were able to create a genuine voice that resembled Winter Park. It was visual and verbal creative working as one. The result — a realty company that people actually wanted to work with.
It’s A Native Thing
Stacy doesn’t just specialize in Winter Park; she’s lived there her whole life. Why? Probably because it’s the most charming city in North America. Her brand needed to reflect that. So our approach was an aesthetic that blended whimsical feelings with some vintage Floridian architecture.
