The Sixth Man Show

What They Saw

Magic basketball culture for fans, by fans

The Sixth Man Show (SMS) began as a podcast, but even more, a community forum where Orlando Magic fans can gather, debate, celebrate, and build the stories that shape the Orlando Magic fandom.

When Jonathan and Kevin from the SMS team approached Vidi, they wanted a brand identity worthy of holding the lore of Magic basketball, from the nostalgia to the grit and energy of today’s fan-driven storytelling. They were ready to step into their next level as an institution of Orlando Magic culture—a tavern for community, a herald for fandom, and a multiverse to honor all eras of Magic history.

What We Did

Cultural Immersion

Brand Identity

Art Direction

Merch Design

Social & Content Systems

Brand Challenge

A voice of the fans, missing a banner to rally under

The Sixth Man Show was already beloved within the Orlando Magic fan base, but visually, the brand hadn’t yet caught up to the scale of its influence.

Their reach was growing, their interviews were becoming more high-profile, and their commentary served as a thermometer for Magic fan discourse. But the identity didn't yet communicate the authority, personality, or cultural resonance the show already held.

As a studio with deep basketball roots—and with Christian being a lifelong Magic fan—we saw the potential immediately. SMS needed an identity that could flex across eras, evolve with the team’s trajectory, and stand confidently as a cornerstone of Orlando basketball culture.

Vidi partnered with Jonathan, Kevin, and the SMS team to create a brand that felt as dynamic and dimensional as the official Magic brand itself. We approached the project as fans speaking the language of basketball, culture, and the mythology of Orlando hoops.

What We Saw

Designing the lore of Orlando Magic fandom

We built a visual universe that could carry the weight of SMS’s ambition to speak to the range of the fanbase:

A system that could channel the grit of hoop talk, the broadcast spectacle of the NBA on NBC era, and the modern spirit of fan-driven media.

When SMS launched the new identity at the start of the 2024–2025 NBA season, they stepped into that vision immediately. They hosted interviews with major community figures and Magic players, dropped an official SMS merchandise that began showing up courtside (peep Jalen Suggs below), across Amway Center, and on national broadcasts.

Where They Are

A new era of Magic fandom

The Sixth Man Show now stands as a cultural hub for Magic fans: part journalism, part entertainment, part community… all heart.

The rebrand gave the crew a flagship to rally under, fast-breaking the show from a beloved community platform to a household brand with cohesive range, consistent swagger.

Since launching the new identity, The Sixth Man Show has:

Attracted new partnerships with local brands
Expanded its reach across digital platforms with a unified, high-impact visual system
Released official SMS merchandise worn courtside and seen on national television
Strengthened its position as the cultural heartbeat of Orlando Magic fandom
Enhanced their season-long programming with interactive brand elements

As the Magic look toward their brightest chapter in a decade, The Sixth Man Show is building the new age of fandom connection. And Vidi is proud to have tapped into that story.

Work

Studio

L-brary

Contact

A brand new era of fandom.

What do you see?
Let's find out together.

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