Phase Shift Ventures

Branding the New Era of Deep Tech

Deep tech isn’t hard to understand—until people start talking about it. When Central Florida tech leader Dennis Pape founded Phase Shift Ventures (PSV), he saw a gap between scientists building world-changing innovations and the broader community needed to champion, fund, and accelerate them. PSV came to Vidi with a simple brief: make deep tech make sense.

The Thinking

Phase Shift Ventures needed to speak two languages at once: the precision of science and the inspiration of possibility. We created brand language that reframed complex technologies into accessible narratives showing investors, founders, and the public why deep tech matters now.

What We Did

Brand Strategy

Brand Identity

Creative Direction

Messaging Language

Category Language

Web & Digital Design

The Results

The new Phase Shift Ventures brand debuted at the inaugural Florida Deep Tech Conference, setting the tone for a growing regional innovation ecosystem. With clearer language, stronger storytelling, and a bold visual foundation, Phase Shift Ventures emerged as a new force in Florida’s tech landscape—bridging communities, accelerating founders, and rallying momentum around deep tech’s real-world promise.

Engineering Clarity to Complexity

We built a brand that stripped away jargon, clarified opportunity, and ignited momentum. Deep tech doesn’t live in labs—it lives in the future we’re building together. Our identity and language system grounded complex scientific categories in real-world impact, establishing Phase Shift Ventures as the translator, convener, and catalyst for a new era of innovation in Florida.

Welcome to the Decade of Deep Tech

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