Southcrest Management

Building Trust. Strengthening Communities.
Southcrest Management is a family-owned business that  builds the places where communities learn, gather, worship, and grow. Schools. Educational facilities. Religious centers. Spaces that shape the future. When they came to Vidi, their brand didn’t yet reflect the strength of their work or the depth of their commitment to partnership. They needed a foundation bold enough to match their reputation and clear enough to communicate the integrity behind every project.

We rebuilt Southcrest’s identity from the ground up, anchoring the brand in a single idea: Great communities start with strong foundations. And strong foundations require trust.
The Thinking
The classic blueprint became our north star. As a metaphor for the trust, clarity, and partnership that make great projects possible. From there, we developed a visual identity centered around a vibrant, architectural blue and a bold typography system with conviction, and professionalism.
What We Did
Brand Identity
Web Design
Photography
Video Production
The Result
Southcrest gained a brand with the strength and clarity of the work they’re known for. The new identity communicates reliability, structure, and partnership — a blueprint for trust built directly into the design. A brand confident enough to lead multimillion-dollar projects, and human enough to represent the communities those projects serve.
Essence
The brand’s energy sits at the intersection of engineering precision and community purpose. Blueprints. Bold geometry. Confident blue. No wasted lines. Just structure, clarity and the promise that what’s built will last.
Precision. Growth. Leadership.
Video Case Studies
We used video and photography in designed case studies to let their work do the talking.  For Southcrest, it was about the process and leadership it takes to get to the beautiful result.