Orange Auto Tag Agency
THE PROBLEM
Happiness isn’t something you think of when it comes to the DMV. More like long lines and lifeless faces — typical things the auto industry is known for. But then comes Orange Auto Tag Agency, a young, privatized DMV that asked how their industry could be better. 

But private DMVs aren’t anything new, in fact it’s quite the competitive space. So we needed a way to position their brand as the authority in the market.
Making a Government Sector More Human
WHAT WE DID
Brand Architecture
Branding
Messaging/Copywriting
Content Marketing
.
Web Design
Design
Trade show booth exp.
Video Production
THE THINKING
Introduce the human side to an otherwise dull industry. After all, Orange Auto Tag Agency already had a culture of recruiting vibrant people and vetted experts, now we just needed to put that on the forefront. From there, we would craft a brand that stood for educating and improving the industry, rather than reciting their services.
APPLICATION
+ Conducted an immersion research process to understand the culture behind OATA’s success
+ Brand workshop with all 34 team members of the OATA family
+ Developed and redesigned website to convey brand promise
+ Developed a values-centered content strategy and approach to showcase OATA’s goodwill for the industry
+ Consulted and designed trade show booth experience
+ Weekly consultation and collaboration with marketing and sales executive team
THE RESULTS
Once repositioned, Orange Auto Tag Agency was able to go from a local agency to a national provider. Being the leader has that effect. Sales, retention, and partnerships are now at an all time high, which to them means they’re doing their part in making the world a happier place.
orange auto tag agency oata gif
The King of Content
The governmental auto industry has a serious issue — dealers prefer convenience over correctness (thank the endless regulations for the confusion). So we created a video series where experts in the field could educate everyone properly. OATA became the platform for official industry content that advocates for knowledge of regulations and ethics.
orange auto tag agency oata youtube
Not The DMV
What really made OATA special was their culture of caring people and forward-thinkers. It really was the opposite of a traditional DMV. So when it came to creating social media content, the authenticity was undeniable. All we had to do was film what they already did naturally — stuff like volunteering at food pantries or dancing in the office.
BACK TO CASE STUDIES
MAKING HOME-BUYING FUN AGAIN