KLIR
THE PROBLEM
A young and daring tech company that could make better water for the world, Klir needed an innovative brand. They came to us so their technology could be taken seriously in the international market. Working directly with their business consultant, we started around the idea of water and the things it represents; purity, fluidity, and motion.
Changing the way the world sees water
WHAT WE DID
Visual Identity
Branding
Design
Typography
THE THINKING
With their revolutionary software, Klir could make water quality better for everyone. A noble mission indeed. Everybody deserves access to clean water. So we went with a direction that felt optimistic, intelligent, and responsibly modern.
APPLICATION
+ Work with their business consultant to craft an art direction resonant to their target audience
+ Brand messaging alignment with executive team
+ Marketing team collaboration
+ Created visual identity assets to assist with presentation collateral
THE RESULTS
With their new brand, backboned by redirected market strategy, Klir was able to reconfigure their approach to achieving their wildest aspirations.
klir logo gif
We explored typefaces that spoke to
both modern optimists and traditional partners.
klir brand guidelines
A Klir Future
When you’re pitching your tech company to government stakeholders, it’s important to look your best. So the collateral we created focused on exuding a perfect balance of innovation and maturity.
klir stationary
BACK TO CASE STUDIES
Creating the persona for aN artist